Kilpatrick Townsend


Insights: News Brands Should Consider China in Metaverse Strategy Even if Beijing Takes Tough Stance The Fashion Law January 7, 2022 “Compared to other jurisdictions, trademark filing costs in China are less expensive,” according to Kilpatrick Townsend & Stockton LLP’s Wen-Hsien (Wendy) Cheng and Lauren Ralls, who note that it is not uncommon for a brand’s mark to be “registered by a Chinese entity or individual in China before that brand even enters the market.” Related People Wendy (Wenhsien) Cheng New York, NY t 212.775.8741 wcheng@ktslaw.com Lauren Sullins Ralls Atlanta, GA t 404.532.6967 lralls@ktslaw.com

Insights: News

Brands Should Consider China in Metaverse Strategy Even if Beijing Takes Tough Stance

The Fashion Law

January 7, 2022

“Compared to other jurisdictions, trademark filing costs in China are less expensive,” according to Kilpatrick Townsend & Stockton LLP’s Wen-Hsien (Wendy) Cheng and Lauren Ralls, who note that it is not uncommon for a brand’s mark to be “registered by a Chinese entity or individual in China before that brand even enters the market.”

Related People

Wendy (Wenhsien) Cheng

New York, NY

t 212.775.8741

wcheng@ktslaw.com

Lauren Sullins Ralls

Atlanta, GA

t 404.532.6967

lralls@ktslaw.com